Suite 1102
Phone: (561) 625-5304
Website: Click Here

Urban Outfitters has been described as selling hip, kitschy, and ironic merchandise, for example, T-shirts emblazoned with the words “Jive Turkey” or “Atari”.They are known for catering to “hipster” culture and fashion, which incorporates an influence from past decades. Urban Outfitters’ “established ability to understand our customers and connect with them on an emotional level is the reason for our success.” “The reason for this success is that our brands… are both compelling and distinct. Each brand chooses a particular customer segment, and once chosen, sets out to create sustainable points of distinction with that segment” and that “the emphasis is on creativity. Our goal is to offer a product assortment and an environment so compelling and distinctive that the customer feels an empathetic connection to the brand and is persuaded to buy.”